Nearly 42 million Americans are considered runners today, with 25- to 34-year-olds representing the largest age group.* Will these fitness-conscious Millennials follow in their forerunners’ footsteps and drop out of the race at 35? Or are they already defining a watershed time in the running industry?
RacePartner and Running USA have partnered to publish the first-ever research study to find out why so many Millennials (born 1980-2000) get involved in running, and what organized running events can do to keep them interested and engaged.
The study, which is the first of its kind for endurance sports, takes a two-phase approach. The first phase of the study conducted earlier this year surveyed event directors and Running USA membership to provide interest areas for the results of the upcoming study. Those responses form a key building block for the second phase of the study, which will engage event research partners to distribute the survey to event participants.
The first phase of the Millennial Running Study was released at the 2016 Running USA Conference. Download the Millennial Running Study (Phase I) now.
RacePartner is a fully integrated endurance registration, fundraising and website solution. We work with large events, local events and everything in between. RacePartner sponsored the first-ever Millennial Running Study, a research study seeking to understand the social and economic behaviors of millennials who participate in running events across the United States. We are a division of Achieve, a research and marketing agency for causes. Racepartner.com
Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members’ events and businesses. For more information, visit RunningUSA.org.
Achieve is a research and marketing agency for causes. We leverage our expertise in research, technology, creative and strategy to understand and inspire your audience – whether current or yet to be discovered – to take action. Learn more about Achieve, our research, events and cloud-based technology solutions, TrustedPartner and RacePartner, at achieveagency.com.