Download Study

Phase II of the Millennial Running Study includes commentary from qualitative interviews in an effort to further explain and support elements of millennial runners’ (born 1980-2000) health and fitness, running experience and philanthropy, with a focused examination of their interest and participation in event volunteerism.

The Millennial Running Study is designed to understand the attitudes and behaviors of Millennial (born 1980-2000) runners toward their participation in run/race/walk events, with the goal of using these data to direct the way events are executed in the future.